Experts at the International Data Corporation (IDC) have looked into their murky spheres and predicted that by 2017 more tablets will be sold (396 million) worldwide than laptop and desktop computers combined (305 million). One major factor in PC demand is that people feel less need to replace an old system. PCs are used more hours a day than tablets, but what we do with them is not changing as rapidly.
A while back I showed you GoldieBlox, a startup making toys that encourage little girls to become engineers. I sent one of the toys to my niece’s daughter and she loved it.
In the company’s newest marketing video, three cute girls rebel against princess culture by building an enormous Rube Goldberg machine. The uplifting message initially received great press and generated beaucoup sales, but then things took a turn for the worse.
One issue was that the original soundtrack for the video was a clever parody of the Beastie Boys tune, “Girls.” After being watched more than 8 million times that version had to be taken down; the Beastie Boys loved the message but have never let their music be used in commercials.
Coggle is an easy-to-use concept mapping tool developed by recent Cambridge graduates James Crosby and Andy Pritchard. The site has been available since March in”Beta,” which means the developers don’t promise it will always work. On the up side, they do promise to keep Coggle free forever.
Everywhere I look there’s more about flipped classrooms. The term began gaining popularity in 2007, but the idea has been around for a long time. Harvard professor Eric Mazur has been doing his version of it for over 20 years. The two key components are:
- First exposure before class – short video lectures (3-10 min.) that students can pause and replay
- Application in class – engaging problem-solving activities, often in groups, student-centered