Cisco drops the Flip camera – so what?
Most of you are probably familiar with the popular Flip video camcorder, an inexpensive handheld device made by Pure Digital. The first Flip was released in 2006 and now they account for 13% of all camcorder sales.
Due in part to the Flip camera’s popularity and ease of use, video projects have become very popular with educators. Tom Barrett has a list of 45 Interesting Ways to use your Pocket Video Camera in the classroom (aimed at younger students but adaptable to higher ed).
In March 2009 Cisco Systems acquired Pure Digital for more than half a billion dollars in stock. Two weeks ago Cisco announced they were shutting down the Flip division as part of a strategy to refocus company priorities. Some industry analysts argue that incorporation of good video into smartphones was bound erode interest in handheld camcorders. I subscribe to a competing theory – that Cisco bought the Flip in order to get the underlying technology for use in future products.
At the University of Notre Dame, faculty and students are able to borrow camcorders through the OIT. Find out more by visiting 115 DeBartolo.
Here’s some more background on the death of the Flip: